One last example...

This advert is about signing up for an organization that helps people with heart diseases. Either raising up money for them or making the public concern about it. This organization is called British Heart Foundation. In the advert appear a series of people in funny costumes and making the colour red dominant.

This advert was produced by a british heart foundation to raise awareness of one of British main causes of death; heart diseases.

The advert’s target audiences are people who know someone that has suffered a heart disease, children, adults, and elderly people. I know this because a range of different ages is shown in it..

Heart disease normally appear on elderly people. However, as said different people at different age ranges appear to make the target audience even bigger.

There were many techniques that I thought that made the advert effective, such as the background music, which was very happy as well as the people, bringing attention to the commercial. Also the colour red represents the blood and the heart normally, so health in general. The beginning should be the most impacting part, and they used a man and a little girl, making the target audience bigger and the man was saying that he had had 2 heart operations in 2 years, so this really brings attention to the viewers. The producers of the advert used a whole range of people with different ages, religions and races. There were many people doing unusual things in this commercial that brought attention to amny viewers as well, such as people dressed in tomatoes, or red dinosaurs or red astronauts in supermarkets that made the viewer stay to the very end of the commercial to know what the advert is raising awareness to.

In my opinion this advert is not effective since the purpose of it is not shown. Other problem of it is that the charity advertised cannot be recognized from the advertisement. Although in general it is not good publicity, there are some good parts of it which are noticeable: in my opinion the most effective part of it was when the man and his daughter were painting their faces of red because it makes you feel like it is very fun and it invites people of different ages to participate on it.

Now, decide what went well (WWW) and what they could do to make it even better (EBI):
Read through the checklist and see what they have included, and what they need to do to make it even better.

For example:

www: The advert has been described effectively and the purpose has been described, with evidence taken from the video.

ebi: The explanation of techniques needs to include quotes from the video.

Their opinion is stated but the person needs to pick a favourite part from the video and explain its effectiveness.

1. DESCRIPTION OF CONTENT

Have they accurately described what the advert/ documentary is about?

How accurate is their English?

2.PURPOSE

Who made it and why? (Target audience)
 How do you know?

Have they included evidence from the video?

3.TECHNIQUES x3

Have they mentioned technical and emotional techniques and how they are used?

Have they picked out a concrete example from the video?

Have they explained the  intended effect on the viewer and why it has been chosen?

4. PERSONAL OPINION

Have they said if they think the advert is effetive or not? Have they justified their opinion?

Have they included what their favourite part of the advert is? Have they explained why this is the case?